By way of example, if the number of people discussing Obama being born in Kenya (or some other qualification angle vs. NBC) was 100,000 or so; on relatively obscure platforms, the press would likely not know about it, and likely would not bring it up to a wider audience.
The press brings up and ridicules non-conforming thought when the non-conforming thought is getting traction in the public.
Bingo! I thought the same thing as I slogged through it... they know that a LOT of people are becoming aware of this... their weak piece of propaganda was pathetic.