It doesn’t mean He doesn’t love them.
Your contention is that God would not send people He loved to hell.
Loving them does not play into His decision on whether to send people to hell or not.
At that point, you might as well buy into the rest of the If God loves us, then why do bad things happen? Or if bad things happen, it’s proof that God doesn’t love us.
What nonsense.
People go to hell because they are sinners and God is just and they refuse to accept his offer of salvation. NOT because he hates them.
He loves them while they are roasting eternally in pain and chagrin?
(Luke 16:20-31)
If it doesn't mean that God doesn't love them, what in deed does the consignment to Hell and eventually the Lake of Fire mean?
In taking our place in His Passion, Jesus found out what it is like to suffer the full fury of the Mighty God against sin in a person, His righteous wrath, by experiencing Hell and the Lake of Fire as our substitute, and He will never forget it. His purchased possessions will never have to know, will they?