In the past I’d occasionally read the comments on Yahoo Sports as games were being played, both college and pro. It was surprising how many commenters had really strong likes and dislikes concerning the announcers and color commentators.
Among viewers who don’t have any strong identification with the two teams competing, the announcers could affect the size of the audience.
And now that the Gators suck, we’re going to be stuck with women announcing our games.