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NFL advertisers are 'nervous' amid protests, ratings dip
Yahoo Finance ^ | Oct 6, 2017 | Danial Roberts

Posted on 10/06/2017 5:58:06 PM PDT by 11th_VA

Four weeks into the current NFL season television ratings are down nearly 10% overall compared to the first four weeks of last season. Sunday’s games in Week 4, according to Nielsen, had the smallest audience of any season so far: an average 14.2 million viewers.

Add that ratings dip to the ongoing controversy around player protests, and you might reasonably wonder how official NFL sponsors, as well as brands that buy advertising during NFL games, feel right now about the league. The answer: “They’re nervous,” says Brian Cristiano, CEO of ad agency Bold Worldwide. “Everyone is looking at the numbers, they’re looking at the ratings… they’re nervous. They’re like, ‘Are we overpaying? What are we going to do? Can we have makeups? How else are we going to get this exposure back?'” ...

(Excerpt) Read more at finance.yahoo.com ...


TOPICS:
KEYWORDS: advertising; anthem; badbusinesspractise; drivingawaycustomers; football; nfl; socalledleadership; sports
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To: Diana in Wisconsin

Good! You should be nervous you Anti-American, P*ssy-Hat wearing, Felon-Loving, WIMPY Mudderfockers! I’m NOT watching my beloved Packers come Sunday.
Screw You, NFL! SCREW YOU! Thanks SO MUCH for ruining something that was really, REALLY special in my life.
Bite me.

A friend just asked who my Lion’s are playing this week......told him they’ve lost me till they wake up and the truth is i’m not really sure even if that event happens!!


41 posted on 10/06/2017 6:27:42 PM PDT by heshtesh ((New Yorker for Cruz))
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To: Col Frank Slade

Isn’t it depressing that 14.2 million people still watch NFL football..?

For comfort just tell yourself their all Liberals!


42 posted on 10/06/2017 6:30:12 PM PDT by heshtesh ((New Yorker for Cruz))
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To: 11th_VA

I don’t forget.

And because I know that any “apologies” or cosmetic changes will be backed with no sincerely, I will never forgive.

Liberal apologies are always lies. They meant it when they said it always applies.....except when they are forced to apologize.


43 posted on 10/06/2017 6:40:42 PM PDT by ChildOfThe60s (If you can remember the 60's....You weren't really there)
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To: 11th_VA

The Titanic is sinking.


44 posted on 10/06/2017 6:51:55 PM PDT by fortheDeclaration (Pr 14:34 Righteousness exalteth a nation:but sin is a reproach to any people)
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To: heshtesh

That is a shrinking number.


45 posted on 10/06/2017 6:54:06 PM PDT by fortheDeclaration (Pr 14:34 Righteousness exalteth a nation:but sin is a reproach to any people)
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To: txnativegop

The problem for the nfl is I don’t miss it nearly as much as I thought I would. If management ever came to its senses and capitulated completely to patriotic Americans, if I watched any football at all it would be at a very diminished rate. MLB strikes did the same thing to baseball and it never really recovered.


46 posted on 10/06/2017 6:55:45 PM PDT by hardspunned
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To: 11th_VA
Can we have makeups?

Only if you're feeling like a woman today.

47 posted on 10/06/2017 6:56:30 PM PDT by JPG (MAGA)
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To: Surrounded_too
Football was an AMERICAN quasi-religion...

And that, in itself, is a problem (or sacrilege).
Sunday is the Lord's day, and we've turned it into a day of watching minstrels entertain us with their skills. We turned them into American idols, and forgotten our roots - and Who deserves our attention and praise.

In a way, Kapernick deserves a few complements for helping some Americans (not all) shake the Sports/TV watching fix and idolatry.
Understanding that many of these idols are thugs, or arrogant Prima donnas, that despise their 'fans' (as well as this Nation) - helps.

48 posted on 10/06/2017 6:57:32 PM PDT by El Cid (Believe on the Lord Jesus Christ, and thou shalt be saved, and thy house...)
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To: 11th_VA

NFL? An historical aberration.


49 posted on 10/06/2017 7:05:27 PM PDT by Lent
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To: heshtesh

“...told him they’ve lost me till they wake up and the truth is I’m not really sure even if that event happens!”

I know! This is like the Worst. Breakup. Ever.

Remember how guys say that Hillary reminds them of their Ex-Wife?

The NFL is now my Ex-Husband! Jerks!


50 posted on 10/06/2017 7:06:21 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
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To: Diana in Wisconsin

Right there with you and a dear friend who adored Rodgers is so angry at him right now! I don’t know anyone who is still watching the game.


51 posted on 10/06/2017 7:08:48 PM PDT by AllAmericanGirl44
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To: 11th_VA
Enjoying Texas high school football, A3_CD6_A78_CA48_41_EF_9_A15_0_E2_FE2_E09_CA1
“We done neeeeed no stinkin’ NFLs!”
52 posted on 10/06/2017 7:10:43 PM PDT by pke
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To: AllAmericanGirl44

Glad to hear it!

It was bad ENOUGH watching Favre, ‘retire’ and then go to the Jets and the Vi-Queens! ;)

I just FINALLY got over THAT betrayal - and now THIS?

How much MORE am I supposed to take? I’m only one woman! ;)


53 posted on 10/06/2017 7:12:57 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
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To: Diana in Wisconsin

Good for you!


54 posted on 10/06/2017 7:23:59 PM PDT by Dr. Scarpetta
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To: uncbob

"Won’t matter what the NFL does - True feelings of the owners and players are out in the open - Don’t care what they do now or in the future"

That's exactly how I feel too. It's like that old saying, "the toothpaste is out of the tube, and they will never be able to put it back again".

Never Following Losers again.

55 posted on 10/06/2017 7:25:15 PM PDT by Songcraft
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To: hardspunned
NFL and MLB forgot that The Customer Is Always Right!
56 posted on 10/06/2017 7:28:33 PM PDT by txnativegop (The political left, Mankinds intellectual hemlock)
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To: 11th_VA

And this season”s dip is on top of last year’s decline. As long as Roger Goodell is in charge, the slide will continue. Every time an important decision needs to be made he ALWAYS makes the wrong choice. It is instinctual with him. He can’t help it. His $40M salary couldn’t begin to cover the cost of the clue he needs to buy.


57 posted on 10/06/2017 7:46:07 PM PDT by GLDNGUN
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To: jazusamo

I did my bit too.


58 posted on 10/06/2017 8:34:15 PM PDT by Retain Mike
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To: 11th_VA

Keep the pressure on them. Step it up.


59 posted on 10/06/2017 8:42:16 PM PDT by TBP (Progressives lack compassion and tolerance. Only their self-aggrandizement matters.)
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To: 11th_VA

If the NFL owners are only ‘nervous’ then we need to escalate. I want to see them despondent and suicidal.


60 posted on 10/06/2017 9:00:08 PM PDT by 60Gunner (The price of apathy towards public affairs is to be ruled by evil men. - Plato)
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