unfortunately; since this pushes a leftist narrative and Trump is against it, the media will continue to highlight it.
As a sidebar; there are also people on the leftist side of this who are boycotting the NFL due to what they say is the "unfair treatment" of such a "talented" QB like Kaepernick due to his political stance (as baseless as it is)and because he is (half) black. They firmly believe that white cops are driving around and randomly shooting black guys just because they are black and that Kaepernick (his white family's name) is calling attention to it. They are delusional
. They say he is supporting his "community". CK's "community" - based on where he was raised - is white suburbia.
I am sure the media will attribute any drop in ratings the the leftist boycott for the perceived "unfair" treatment of kaepernick.