I remember years ago, either on John Gunther’s HIGH ROAD or Lowell Thomas’ HIGH ADVENTURE show, about women in some temple in India who dance and hypnotize cobras, then kiss them on the head.
Also saw on THAT’S INCREDIBLE years ago some guy in the USA hypnotize and kiss a rattlesnake.
Play stupid games, win stupid prizes.
From Wikipedia's list of unusual deaths, here's a 2016 version of what you described:
2016: Irma Bule, 29, an Indonesian Dangdut singer known for performing with live snakes, died in the middle of a concert after being bitten by a king cobra and refusing treatment