Time-Life-Warner-Turner-DC and ABC-Disney-Marvel get rich off of merchandising whenever the trend is superhero blockbusters.
"Merchandising, merchandising, where the real money from the movie is made. Spaceballs-the T-shirt, Spaceballs-the Coloring Book, Spaceballs-the Lunch box, Spaceballs-the Breakfast Cereal, Spaceballs-the Flame Thrower."