That is a handmade garment. This is NOT mass production. The flowers are attached by hand-sewing. They are not just printed on the fabric. The labor cost is the main reason for the high price tag.
The jacket is now SOLD OUT, too. Apparently, some people like it.
horsefeathers. You don’t pay a seamstress 50K to sew on flowers by hand. The gal that sewed them on by hand made a pittance, because seamstresses make a pittance.