It is ORGANIC!
It is BIODEGRADABLE!
It is RECYCLABLE!
It is CARBON-NEUTRAL!
It is GLUTEN-FREE!
etc, etc, etc.....
(and it does not infringe on the MSM market for Bovine excrement)
I tried to rename my old Country band The Road Apple Band, but when the other guys found out what road apples were, they nixed the name.