Yep, the only time you should say “soon” is 1/2 hour after it’s been released and you’re on a plane heading to an undisclosed location.
In the graphic novel "Watchmen" by Alan Moore, the two heroes finally come face to face with the villain at his lair in Antarctica. The villain makes a speech explaining how he will unleash death upon multiple cities, and thereby usher in a new age of peace and brotherhood.
One of the heroes basically says: "Not if we stop you first!"
The villain says: "Stop me? Do you think I am a comic book character, explaining my master stroke to you just in time for you to stop me? I set the bombs off an hour ago."