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Gillette, Bleeding Market Share, Cuts Prices of Razors
Wall Street Journal ^ | April 4, 2017 | Sharon Terlep

Posted on 04/04/2017 1:23:15 PM PDT by C19fan

Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices.

But the 115-year-old brand is changing tactics this month by slashing prices and putting a new focus on its cheaper products. The Procter & Gamble Co. unit hopes to stop

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy
KEYWORDS: gillette; grooming; shaving
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I am old enough to remember when two blades was considered adequate. Now one is to half a dozen blades on some fancy swiveling head. I use Harry's and whatever is on sale at CVS.
1 posted on 04/04/2017 1:23:15 PM PDT by C19fan
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To: C19fan

I think that’s what my husband uses. He was tired of paying the ridiculous prices.


2 posted on 04/04/2017 1:24:41 PM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: trisham

Me too I love the Gillette Mach 3 but they want a fortune for them. They lost my business.


3 posted on 04/04/2017 1:26:28 PM PDT by tflabo (Truth or tyranny (agent Able Deplor))
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To: C19fan

4 posted on 04/04/2017 1:26:46 PM PDT by Red Badger (Ending a sentence with a preposition is nothing to be afraid of........)
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To: C19fan

Two blades, you mean as in one on each side of the razor? :=)


5 posted on 04/04/2017 1:27:02 PM PDT by Bob (Damn, the democrats haven't been this upset since Republicans freed their slaves.)
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To: C19fan

Full Beard ..... hedge trimmers from Wahl and Grampa’s old straight razor for fine tuning ....


6 posted on 04/04/2017 1:28:20 PM PDT by Squantos (Be polite, be professional, but have a plan to kill everyone you meet ...)
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To: Red Badger

That’s a good one.


7 posted on 04/04/2017 1:28:24 PM PDT by C19fan
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To: C19fan

I’ve gone to a Merkur Merkur 34C safety razor like my grandfather used. I probably will only use 10-15 dollars in blades per year. Shaves just fine. One blade. A lot of people are going back to these.

https://www.amazon.com/Merkur-HD-34C-Chrome-Plated/dp/B001LYAQ9E/ref=pd_sbs_194_5?_encoding=UTF8&pd_rd_i=B001LYAQ9E&pd_rd_r=YFP5B4W4K4566P1JQHW3&pd_rd_w=sqWZu&pd_rd_wg=e9MwD&psc=1&refRID=YFP5B4W4K4566P1JQHW3


8 posted on 04/04/2017 1:29:12 PM PDT by Vic S
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To: C19fan

[slashing prices and putting a new focus on its cheaper products.]

You mean like their shi**y disposables that do nothing but hack up my face??

No thanks...


9 posted on 04/04/2017 1:29:37 PM PDT by ObozoMustGo2012 ("Be quiet... you are #fakenews!")
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To: C19fan

this is capitalism at work. good for Gilette’s competitors


10 posted on 04/04/2017 1:29:45 PM PDT by NYCslicker
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To: tflabo

People were shoplifting them. It was crazy.


11 posted on 04/04/2017 1:29:53 PM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: C19fan

I use an electric razor.
It’s like a lawnmower for your face..................


12 posted on 04/04/2017 1:30:24 PM PDT by Red Badger (Ending a sentence with a preposition is nothing to be afraid of........)
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To: C19fan

I use a chrome longhandled Merkur razor and buy the Feather blades in packs of 100 on Amazon. A year’s worth of blades for the cost of a couple Gillette three packs.


13 posted on 04/04/2017 1:31:04 PM PDT by ameribbean expat
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To: C19fan

Harry’s Razors and Dollar Shave Club are really taking a bite out of the big name players like Gillette. Good! I’ve been using a straight razor for years now after getting tired of paying $30-$40 for a half dozen or so of these 3 or 4 blades and then Fusion Power type gimmick razors. I get a better shave now and what I spent in a month now lasts me a year or two. I think more and more people are finally seeing the light, and now Gillette is worried their cash cow is going bye bye.


14 posted on 04/04/2017 1:32:26 PM PDT by Blue Highway (Q)
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To: tflabo

Here’s a hint for those who have tough beards or who don’t shave every day. Lather up some soft soap and put that on the beard first. Then put your favorite Barbarsol on top of that. I don’t even use hot water anymore. The razor cuts a lot smoother and cleans a lot easier. Dry the razor after this procedure on a towel and it will last a long time.


15 posted on 04/04/2017 1:34:43 PM PDT by Moonman62 (Make America Great Again!)
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To: All

Good razors but the price chased me away. I can’t justify $50 for two months worth of razors.


16 posted on 04/04/2017 1:35:13 PM PDT by newnhdad (Our new motto: USA, it was fun while it lasted.)
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To: ameribbean expat

Same here, much cheaper and a better shave. Gillette can suck it.


17 posted on 04/04/2017 1:35:36 PM PDT by ApeStyle
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To: C19fan

One more thing, hair conditioner and shaving cream are chemically very similar. Most days I just use conditioner I get at tj maxx.


18 posted on 04/04/2017 1:36:15 PM PDT by Vic S
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To: Red Badger

Saw this several years ago....

https://www.youtube.com/watch?v=UjAZnGeBcgg


19 posted on 04/04/2017 1:36:47 PM PDT by treetopsandroofs (Had FDR been GOP, there would have been no World Wars, just "The Great War" and "Roosevelt's Wars".)
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To: C19fan

Back around 1990 a Roses store was going out of business and had reduced prices weekly. When it reached 70% off I went in the store and they had practically nothing worth buying.

I did happen to notice they had Gillette Sensor razors with I think 5 blades. They also had a coupon on them which made them free. I bought 3 sets then used the coupons over and over again until I had bought them all.

I have not bought a razor blade since and still have a bunch.

A few months ago I was in Wal-Mart and noticed they had Gillette Fusion 3 at $11 for a pack of 15 blades marked down. That did not seem all that cheap until I noticed the original price was around $35.

I had maybe two dozen Sensor handles I thought the blades would fit so I got a pack.

They did not fit and I had to go back and buy a razor along with a couple of blades.

I am now set with Gillette Fusion and Sensor razors for the rest of my life.


20 posted on 04/04/2017 1:37:59 PM PDT by yarddog (Romans 8:38-39, For I am persuaded.)
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