She has good taste. I love her designs.
I can’t afford to buy her things, but I still wish her well. I want her to prosper.
The key to profitability lies in market segmentation, and she’s aiming at the biggest segment who are most likely to buy: “Women who admire Ivanka and want to be like her”.
Those buyers can’t afford to drop a grand on a necklace, but they can drop a hundie, and feel like a million bucks wearing it.
Pictures!