No kidding!
If I were in charge, I would be contacting Ivanka’s team and asking her to develop a line for middle-income Americans...Do a promotional campaign, perhaps with her young child (baby clothes, anyone??)
Most women would love affordable Ivanka-brand clothes for themselves.
As for baby clothes... Something nice for a first birthday...?
I am not in design or marketing...But these companies are cutting off their nose to spite their face.
Great ideas.
The Ivanka product line and name has cachet and class that would likely not be available to Sears and K-mart under normal circumstances.
But with higher end retailers cutting her out for political reasons there is no doubt a rare window of opportunity opening up for other retailers to move in and acquire the line.
You can bet that some other corporate manager will be smart enough to jump in.
Gives us a clue why Sears and K-Mart have failed.
You have a GREAT mind!!