People are eating less of their sugar laden cereals and going for hand held meals they can eat with their coffee on the way to work.
Right. People are moving away from refined flour and sugar for breakfast. 2 of the worst things, and the combo? For breakfast? For kids?
And ironically (because they were founded on the premise of selling healthy cereals) a lot of their healthier cereals are either hard to find or discontinued-Pep, Concentrate, Krumbles, Product 19...