To be honest, I have wondered about the effectiveness of buying lots of airtime before Labor Day. Most people aren’t paying any attention prior to that and are more interesting in summer vacation and this year, the Olympics.
It does not mean one should not buy any advert time but rather wait until September and October when people are paying attention. I think that Hillary may have spent her reserves early which is meaningless.
I remember reading about Hillary’s big ad buy during the Olympics broadcast. MSM saying what a brilliant move it was, yadda yadda yadda.
Except... the ratings for the Olympic broadcasts were the lowest they’ve been in YEARS. Now who’s running a smart campaign?