What’s changed? Media stopped the generic attacks against Trump and found some very specific attacks that strike body blows. ‘Crying baby’, ‘attacks against a dead solder’s grieving father’, these are hitting flesh rather than sliding off.
Media were advertising for Trump when they were talking about his building a wall between the US and Mexico and laughing about Mexico paying for it.
And you can expect this pattern to continue; overwhelming pushing of every story that they find tests well with audiences (we’ve already seen the e-mails that the DNC uses to control the media), and every misstep by Bill Clinton’s 3rd term team utterly ignored.
They are in lockstep right now, as evidenced by the universal descriptor of Trump’s speech as ‘dark’ (which of course started before he even spoke a single word...)
The only silver lining is that had these attacks stopped as soon as they showed they were being effective, I’d be deeply worried. Instead, they are pressing the attack. Which means there will be a limited cycle it will run, and Trump will likely bounce back.
Oh, and of course, every matrix in every poll is maxed for Bill Clinton’s wife. Which means automatically adding in the margin of error to Hillary, and subtracting it from Trump to make the gap as wide as possible.
Mr. Trump needs to realize that the media now has had over a year to study his tactics and adjust.
He likewise needs to adjust his and start throwing them a few new curveballs.