[Jim W N]

I didn’t watch the video but I know this - studies have shown that if a store plays “pop” or more often plain ‘ole rock and roll, customers leave sooner whereas if classical music is played, customers tend to linger. It’s not a secret. Why stores don’t play Mozart, Hayden, and Beethoven is beyond me.

The epitome of such lovely music in a store was the live grand pianos they used to have in Nordstrom that made Nordstrom more of a destination. People would come, sit, and linger. It made you want to stay there. Get a cup of coffee, Maybe stay for lunch at the Cafe Express. It was wonderful. Then some hotshot exec who took over for the Nordstrom brothers decided he knew better and out went the beautiful grand pianos and the beautiful music. Stupid.

[longfellowsmuse]

Nordstrom should consider hiring you, seriously.

[OddLane]

Barnes & Noble did the same thing.

Some marketing genius decided that it would be preferable to pipe in pre-fab pop dreck instead of allowing its customers to listen to classical music.

[thecodont]

I didn’t watch the video but I know this - studies have shown that if a store plays “pop” or more often plain ‘ole rock and roll, customers leave sooner whereas if classical music is played, customers tend to linger. It’s not a secret. Why stores don’t play Mozart, Hayden, and Beethoven is beyond me.

Except if you're a merchant in Oakland, CA (14th & Broadway) or San Francisco (Market & 8th or thereabouts) and you pipe classical music loudly on the street to drive away the drug dealers and the panhandlers.