This is what happens when companies’ leaders think they need to weigh in on social issues. To my knowledge, no one was waiting with baited breath to see what Target’s store policy was going to be in the wake of the passage of NC HB2. Yet the CEO couldn’t wait to get to the front of the parade. But to what end?
Did he want to be the hero of the media? Hollywood? The LGBT community? Or maybe just get some free PR?
Whatever, he totally has misread popular opinion - especially among his core customer base. The shareholders are going to filet him - and deservedly so. He’s on the wrong side of the issue - both basic moral principals and safety, but also among those that line the company’s coffers.
A totally un-forced error that will lead to his removal. But you just know he’ll land a cushy job with another retail company, no doubt a darling of the left. The media will make a martyr of him, for sure.
He is freaking stupid.
Really I think he’s spending too much time getting butt sex in his office but....well.. what ever. Not my company not my problem.
The shareholders and board of directors should have learned from JC Penny AND Chick-Fil-A. They did not.
Had they gone the route of Chick-Fil-A they would be busting at the seems with costumers.
He thought these fags and deviants were mainstream and that he’d be applauded by the public. Just another elitist liberal living totally disconnected from reality.