As I said, until you see a quarterly report where Target underperformed its sector, don’t expect them to budge. If you can’t hit their bottom line hard, they aren’t going to change....
Last quarters earnings call is coming up, but the policy went into place just a week or two before the end of quarter... so, doubt you will see any impact, So, will have to wait probably until August to see any impact on anything they have to release publicly.
It took a while to sink Waldenbooks, but they did eventually have to capitulate.
The boycott will shortly total over 2 million people.
Christmas time is the biggest shopping season of the year.
2 Million petition signers represent families, so 8 million people are not having their Christmas bought at Target.
Conservatively, let’s call that 100 dollars per Christmas per person. 800 million bucks.
Target loses a billion dollars over a totally UNNECESSARY policy.