I wonder what really goes into their calculations to make them stick to this insanity.
A million people protest, which probably means quite a few more say nothing but will never walk in the door again.
Yet being PC is more important. Either they’re getting $$$ from some LBGTQ organization, or even the government to cover the losses, or they figure everyone else is going to do the same thing so it won’t matter anyway.
Strange days we live in.
See if this answers your question...
https://corporate.target.com/press/leadership/laysha-l-ward
"Laysha Ward is executive vice president and chief corporate social responsibility officer for Target and a member of its executive leadership team.
Social justice warriors are now institutionalized in just about all major corporations. 
It's pretty simple. The political winds are going pro-tranny and Target doesn't want lawsuits. I don't think it's their leadership's beliefs to do this but the Left is very litigious.
As Rush has always said, follow the money.
Not calculated. New age, masters degreed, emotion driven, university indoctrinated progressives in top management, changing the world for the better. One bathroom at a time.
Target, like most major corporations, has an office of diversity and inclusion. Most are staffed with every ethnicity and orientation except conservative, straight, white males.