About as smart as “new coke.”
Yep. They just killed the brand.
My dearly departed dad loved CJ. One day, I discovered Neiman & Marcus sold tins of some house brand of PoppyCock. He loved it, and for every Christmas until he passed, I got him a big tin. He loved the Christmas catalogue, even more. To see what the “His & Her” gifts would be. Fun times. Good memories.
New Coke was a winner. Increase their market share by 1% in a multi billion$ market. Big bucks.