This is the second story where someone was saved by spelling out that word. I’ll have to remember it.
The photo at the site seems to show that HELP is only about 4’ x 2’ in size (compared to the elk skull).
I’m glad the pilots were that observant. Perhaps it was the elk rack that got their attention first.
“Hey Harry - look at that rack, maybe we shoot hunt here in the fall. Go take a closer look!”
“Oh hey, look at the “HELP” sign!”