“Maybe they ramped it up in the 70s but it was definitely a money making proposition of sorts in the 60s.”
Probably due to the Crucible
Got ramped up when they found there was big money to be made, not just from a few cutesy T shirts and such.
The whole month of Oct. is a madhouse with busloads of tourists coming in, some of the family variety as well as booze swilling college students etc Plays, historical tours, museums, souvenir shops, and those who embrace “Wicca”.
“Stop by for a spell”
Laurie Cabot was proclaimed official witch of Salem
by then governor Michael Dukakis