The brand new 7-series seems absolutely amazing with some real breakthrough stuff. It’s just too big. Seems like a car for an old wealthy guy with a few gold chains around his neck.
Big is relative. Dr. Sivana is talking in terms of mid-70s American land barges like the Chrysler Newport, the Cadillac Fleetwood, or the Lincoln Mark VII. Next to those things, the “big” BMW is positively svelte.
ETA: also the mid-90s size explosion with the Caprice/Roadmaster/Olds Delta big sedans and wagons, and the blimp-like Cadillac Fleetwood (again). I.e. the good ol’ American Couch-on-wheels.