One thing I’ve been noticing a lot with Microsoft is all their products being plugged in movies and tv shows in the last decade. It used to be Apple every time. Now, I see very deliberate uses of Microsoft projects in various movies and tv shows. Some of the more intentional ones I’ve seen have been in the tv shows like Burn Notice, Leverage, and Arrow.
For two decades, Apple was the only serious choice in artistic content work, and so all the movie and tv writers and other personnel were familiar with Apple gear. Windows was seen as drab corporate enterprise, business-oriented software that couldn't be artistic if it tried. That started changing in the last 10 years, and now Windows is seen as a reasonable platform for creative artistic work. It still has a way to go to surpass Apple gear, but it's at least a stronger contender than ever before.