Posted on 10/12/2015 7:38:19 AM PDT by afraidfortherepublic
Blue jeans are increasingly going out of style, and even industry heavyweights like Levi's and Gap are taking notice.
Teens are now buying more gear from Nike and Lululemon over denim classics from brands like Abercrombie, according to a recent Piper Jaffray survey on teen spending.
Levi's CEO has admitted that the company is threatened by the athleisure trend of wearing yoga pants, Bloomberg reports.
"We’re scrambling," Bloomberg notes CEO Chip Bergh told analysts last year. "I mean, there is a big difference between the product that we’ve got on the floor today and what the consumer is looking for. And we just flat-out missed it."
Bloomberg reports that Levi's, which is the world's most iconic denim company, stuck to its core product instead of adapting to consumer trends.
As a result, this has cost the company. Bloomberg notes sales have dipped from over $7 billion to $4.8 billion over the years.
"As we saw ‘casualization’ continue even further, the customer basically told us that they had enough denim until something really unique and innovative came along,'" NPD analyst Marshal Cohen told Bloomberg. "We really saw the denim industry and denim retailers basically turn their nose up on the customer and say, 'We don’t care what you really want, we’re going to tell you what you want.'"
(Excerpt) Read more at businessinsider.com ...
I bought 4 pair yesterday. I must be out of style. Oh well.
But, now that things have been fundamentally transformed, Levis are gay and should stay in the closet.
Wranglers, otoh, haven't been sexually liberated with social justice...yet...and are still just reasonably priced denim jeans.
I like the Wrangler brand Jake from State Farms, too.
Low cost basic blue jeans; go to Costco.
Yep, I wear yoga pants at home and for working out, too. They’re a step up from sweats and still very comfortable. But I wouldn’t wear them outside the house.
My mother was older when she had me, so she was part of the generation of my friends’ grandparents. I remember being very young, and hearing her complain that no one wore white gloves anymore. I still have a couple of pairs of her old ones, kept away in a drawer.
I told this lady that she ought to work for the CIA. She had only my mother’s maiden name. Yet, she managed to find her obit, her married name, my name and phone number, her grave, the name of the school where she taught for more than 25+ years, the name of a book she wrote and published, a copy of that book (obscure), the addresss of where she grew up, where she lived, and where she died, all before she contacted me. She just wanted pictures and a few more details from me. Since then, she’s looked up records of the old Sierra Summer program run by Mom’s college and even found a picture of her there.
I plan to go back to my old home town for a class reunion sometime next year and hope to meet her in person.
My sons wore Levis cords (cut on the same pattern as the denim jeans) to school at a private school they attended in Houston, TX. This was during the 1970s.
Jeans (denim) weren’t allowed, but the same Western cut in cords was OK, according to the dress code. They had to wear a shirt with a collar and a tie and a belt with them. They wore blazers for special occasions. (All school Masses and Holy Days)
TY
TY
you want tough?
Carhart .... they won’t wear out
TY. I only vaguely remember those jeans. I used to amuse myself by trying on her clothes, but those jeans (a women’s style I think) were strictly off limits to me — not that I’d be caught dead in them. My generation wore only men’s Levis slung low on the hips and rolled at the cuff in whichever style was favored by our high school. That is, that is what we wore until we’d developed hips that didn’t allow the men’s cut any more.
Some years we’d roll them real tiny, full length, some years we favored a deep cuff — mid calf, some years the style was to cuff them under so they looked like they had no cuff. And we never, never wore them ragged.
As I said, my memory is vague, but I think they had a side zip.
Levi’s are now made outside the Country because they said it’s too expensive to manufacture them here.
The Price for Levi’s is higher than it’s ever been, nearly $40 a Pair.
Costco sells their Brand of Jeans for under $18 a Pair, made outside of the Country as well.
I remember when Levi’s was considered All American and proud of it. Those days are long gone.
I have been buying my farm work pants from Duluth Trading for a number of years now. I buy the ‘firehose’ brand and they are simply amazing at how well they last and how comfortable and versatile they are for working around the farm
On a different note they are NOT cheap or cheaply made. I recommend them whole heartedly for anybody that does actual physical labor instead of office work.
Yeppir. circa 1970 to 1972/3. I can’t remember the name of the store where I bought them, though. lol ‘’Hippie’’ days
Oh, I’m not sure about fighting other battles. Pushing 60, there are too many as it is. I’m convinced these young girls are going to find their waistlines expanding prematurely. Not just weight gain, but redistribution. Enough is enough. I’m ditching elastic waists if it kills me- and getting a waist cincher on top of it.
Love their ads!
Was not Levi-Strauss one of the first publically pro-homo businesses?
I worked for an insurance company in Vermont back in the late 90's...although a professional office setting; women were allowed to go barefoot. No stockings, knee highs, or socks...barefoot. I could control that somewhat by announcing (best in late afternoon) "Aw, hell...I must have stepped in some dog sh*t while I was out to lunch...I must have tracked it everywhere." Shoes/sandals magically appeared.
Nowadays, here in soviet Red Hampshire; I see women going about their local business (Post Office, the dump, and so forth) wearing pajama bottoms.
I wear Wrangler 13MWZ exclusively. $20 at Academy.
“I see women going about their local business (Post Office, the dump, and so forth) wearing pajama bottoms.”
Same here. It is common to see PJs now in public.
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