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Apple has been doing the ‘me too’ routine, but has been coming up short against the Surface devices. Looks like Apple will have to go back to the drawing board, and do a better job of copying other companies’ work.

Yeah....I have been trying to explain how Apple does that to the sword guy for some years now.

Touch screen tech did not originate with consumer electronics. I was installing touch scree interfaces to PLC controllers in power plants in the early 1990s..

Apple, like many other former great marketers, assimilates technology, usually through patent acquisition via buyouts or mergers..

They take this stuff and repurpose it, creating or helping to create a device that some consumer did not know that they needed and they create the need.

That is what Apple does very very well...but not at first...

It took them a while and one has to give great credit to Microsoft for infusing cash into apple and essentially saving the company via stock purchases in 1997..

I firmly believe that if it were not for Bill gates, Apple would not exist today.

http://www.bloomberg.com/bw/articles/2013-12-09/worst-deal-ever-microsofts-apple-investment

“We have to let go of the notion that for Apple to win Microsoft has to lose,” a diminished Jobs said at the Orwellian-staged MacWorld trade show in Boston where he announced Microsoft’s stake to a chorus of boos. “The era of us thinking that we compete with Microsoft is over.’” (Of course he believed that.) At the time, Apple was hat-in-hand. It had sustained losses of more than $1.5 billion in the prior year-and-a-half. It especially needed a public guarantee from Microsoft that it would keep providing and supporting software for Macs; Apple’s share of the then-booming PC market had dwindled to about 5 percent from about 15 percent in 1992.

It is what it is.....