I don’t why anyone would want to go to Starbucks. Their coffee tastes like crap and its way too high. I think most of their sales psychology is appealing to the customer’s ego because he is drinking the “special” coffee. My Keurig makes far betterr coffee and costs 15 - 20 times less.
No clue. By my office, there is a Starbucks two doors down from a local coffee shop that offers pretty much everything Starbucks does (all of the espresso-based drinks, etc.), only cheaper and much better. And yet, every morning, people are lined up out the door at Starbucks, while the lines are much shorter at the other place.