I once heard someone say an Apollo launch was way more impressive than a shuttle or satellite launch.
As a kid I lived in Cocoa Beach, FL for a year and saw Apollo 12 and 13. Classes were briefly suspended so we all could go outside to watch the liftoffs. From miles away you still felt the thunder of the first stage F-1 engines in your chest.
Sorry to say I've never seen a Shuttle launch to compare.
The Saturn launch was an earthquake in the air! It was very impressive in every way. The sound from it could kill people from about one mile. Each F-1 engine produced more that three times the thrust as the RS-25. With five of them, it raised quite a ruckus.
The F-1 burned kerosine and liquid oxygen and produced a lot of smoke. Just after ignition and just before burn out that smoke was black soot. Ah, how I loved the Saturn V and Apollo.
For a burn rate, consider that each engine consumed the equivalent of an Olympic swimming pool full of fuel in 90 seconds.