“Otherwise, Apple would still be a company with less 10% market share in the PC business. Kudos to Apple for having this vision and making lemon juice out of lemons — credit due to them.”
Apple has a fantastic, high end and extremely profitable computer business. The are the Mercedes or Lexus. They do not aspire to be the commodity provider at low margin.
As one of the most profitable businesses on earth, it seems they’re doing fine.
Excellent point. Their consumer computers are over priced for the average person. No pretense here.