It doesn't help that they've spent so much time and money reminding their fan base of Nascar's rural roots and rum running background. That isn't the market share these Ivy League MBAs want.
Right now there are Nascar marketers in Armani suits wondering what happened with this whole plot to dump the hicks and hook a whole new urban fan base of liberal apartment dwellers. (They forget that urban hipsters hate automobiles in general, and large American cars in particular.)
Daytona's Coke Zero 400 used to be the Firecracker 400 and it was run on July 4th for that reason. Then they sold the naming rights, changed to accommodate TV, lost their history.
Like selling the naming rights to the Statue of Liberty, Washington Monument, Lincoln Memorial.
No respect for tradition. no respect for fans, no respect for heritage.
Restrictor plates do not belong on cars or fans!