But radio is only a hobby for those members of the in-crowd with government incomes.
“CQ, CQ, CQ,...!”
;-)
Far too many look at prepping as a 6-month or more project and fail to do anything. You are more likely to deal with a 1 day to 1 month issue. Look at tornados that have swept the heartland, power and water will be out from a few days to weeks. Oklahoma had ice storms that left people out of power for a month or more. My neighborhood was without power for 3 weeks in all-electric homes.
You need to emphasize that the first step in prepping is to prepare for the issues you will face first, and that is relatively short term issues due to storms, earthquakes, etc.
Further, you need to emphasize that if staying put is not advisable, what to take, how to be prepared to Get Out Of Dodge. If a hurricane is coming, securing and getting out is the best idea, and that is Prepping 101. This can be expanded to being in a non-viable location when SHTF.
For example, people talk about going to Idaho. What part of cold, snow do they not understand? It is easier to go to Mississippi, East Texas, Alabama, etc, where land is relatively cheap, water is relatively plentiful, growing seasons for long-term relocation are much longer, etc.
Just some thoughts.
I am building a little 40M CW 5Watt rig for about $30. I will probably go through three or four kits before I get one that works....