I don’t know about doomed. They’re still making tons of money which gives them time to figure it out. Most places would love to have one of McD’s bad quarters. But they are in a serious identity crisis. They need to figure out where they fit in this new world where fastfood can actually taste good and be served in a pleasant environment all for about the same price McD charges. The days of focusing on a 60 second turn around are gone.
That market niche has pretty much been left empty, it's crying our for someone to fill it.