It's really simple! Design and build something better and more unique than the existing marketplace offers. Apple excels at doing it. It is only visible to those intelligent enough to recognize and use such innovations.
Trolling critics scoff and scratch their butts, wondering "how people could be so stupid"!
In 1984, I "stupidly" took a chance and bought my first Mac, a 512k ROM version dubbed the "Fat Mac". It was the second iteration of the original. I used it to build houses, both CAD and bookkeeping. Since that time, I have owned many different Macs, and usually have sold them for a great recovery on my original investment. I am currently typing on a 7 yr old MacBook Pro 15".
Apple products are appliances that "just work". Every day! All day!
