For years I worked for collegiate athletic departments all over the northeast.
Over the years I have seen them all go to the same “branding” firm to re-brand their athletic mascots, logos, and web pages. If you look across the different conferences, you can see who uses them— the font and “character” of the logos are identical.
And the cost for these facelifts? At minimum, $100k. Just for development, not for any products or deliverables.
It’s insane. And the “brands” are indistinguishable from each other. Five years—minimum—they will go through it again.
SCETV had a comical rebranding campaign back in the early 00’s.
We wound up with the ugly looking little green guy that didn’t key well and just flat out ugly.
The cost for this bit of artwork that was supposedly just scribbled during a meeting with a lobbying firm that the husband of one the higher management types was $80k. I believe the source who had been dead on accurate about everything else.