There is nothing like the feel of hot lather from a mug being applied with a shaving brush. They used to be made from beaver, but now some other kind of fur is used.
And I found out by accident that the Shick razor design allows you to see where you are shaving better than the double sided Gillette. I was visiting the home of a girlfriend’s parents and had forgotten my razor. It was a revelation.
The new priced competition for the Big Two razor manufacturers will probably result in a lowering of their price to stay competitive. All that BS about multiple blades is ridiculous.
Just my take on shaving.
Actually, they're going a different route.
Proctor & Gamble which owns Gillette also owns The Art of Shaving. Schick is owned by Energizer who also owns Wilkinson Sword and it wouldn't be a surprise if they opened a retail store to compete with Art of Shaving.
So, Gillette and Schick have no intention of lowering their prices, they're just playing both sides of the market.