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NBC News’ Boss Faces Challenge Fixing MSNBC
Associated Press ^ | Mar 29, 2015 1:38 PM EDT | David Bauder

Posted on 03/29/2015 12:12:25 PM PDT by Olog-hai

As he returns to run the NBC News Group, Andy Lack faces one of the same puzzles he tried to solve a decade and a half ago: how to make MSNBC work.

While he was gone, MSNBC changed from traditional news to a political network with a liberal lens. Now that it is mired in a ratings slump, Lack’s mandate as chairman will be figuring out if MSNBC needs a complete overhaul or a sharpening of its mission.

The current picture is seriously ugly. Through early March, Chris Hayes’ viewership at 8 p.m. on weekdays was down 23 percent from last year, Rachel Maddow was off 24 percent and Lawrence O’Donnell down 26 percent. Among the 25-to-54-year-old demographic that is the basis for advertising sales, the prime-time lineup lost nearly half its audience. Daytime isn’t much better. …

(Excerpt) Read more at hosted.ap.org ...


TOPICS: Business/Economy; Society; TV/Movies
KEYWORDS: andylack; liberalagenda; liberalfail; msdnc; mslsd; msnbc; nbc; rachelmaddow
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To: loveliberty2

The leftist base isn’t interested in ideas, they just want the money. Welfare baby mommas vote Dem for the checks, if they have to listen to their betters prattle on, they just get pissed


41 posted on 03/29/2015 1:47:59 PM PDT by SampleMan (Feral Humans are the refuse of socialism.)
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To: Olog-hai

So they’re admitting the liberal biased MSNBC is a loser?


42 posted on 03/29/2015 1:50:12 PM PDT by jughandle (Big words anger me, keep talking.)
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To: Half Vast Conspiracy

I haven’t watched MSNBC since they got rid of Alan Keyes many years ago. I hope they go the way of the Edsel.


43 posted on 03/29/2015 1:52:12 PM PDT by Liberty1st
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To: loveliberty2

The leftist base isn’t interested in ideas, they just want the money. Welfare baby mommas vote Dem for the checks, if they have to listen to their betters prattle on, they just get pissed


44 posted on 03/29/2015 1:53:49 PM PDT by SampleMan (Feral Humans are the refuse of socialism.)
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To: jughandle

Nuke the entire site from orbit. It’s the only way to be sure.


45 posted on 03/29/2015 1:58:18 PM PDT by Robwin
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To: Olog-hai

I’m sure it failed because it wasn’t Liberal enough!


46 posted on 03/29/2015 2:07:20 PM PDT by Husker24
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To: Red in Blue PA
"There was a time was MSNBC was semi-normal.
Now it is a freak show."

The last time msnbc made any sense - this guy was there. RIP Jerry.

47 posted on 03/29/2015 2:22:27 PM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: Olog-hai
Not a single word in the article about the Rev Al. Sharpton MSNBC "show"...

Though, that's not the word I would use...more like cartoon...

48 posted on 03/29/2015 2:27:36 PM PDT by Popman (Christ Alone: My Cornerstone...)
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To: Liberty Valance

Good point!


49 posted on 03/29/2015 2:39:16 PM PDT by Dr. Ursus
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To: Olog-hai

They can change their format all they want to, but until they learn how to authentically connect to their viewers, it will never succeed.


50 posted on 03/29/2015 2:39:59 PM PDT by LittleBillyInfidel (This tagline has been formatted to fit the screen. Some content has been edited.)
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To: EDINVA
Doing well. I retired last June and spend the afternoon playing/watching my three year old grand niece.

Glad Fox News came around when it did. MSNBC really went off the deep end. I doubt some of the newcomers would believe that Col. North was once a regular on MSNBC along with Gibby.

51 posted on 03/29/2015 2:43:03 PM PDT by mware
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To: Half Vast Conspiracy

Actually, Michael Savage had a weekend afternoon show. It only lasted three weeks before they fired him.

But Alan Keyes did have a weeknight show for a year or two.


52 posted on 03/29/2015 2:43:19 PM PDT by Plummz (pro-constitution, anti-corruption)
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To: Olog-hai

53 posted on 03/29/2015 2:43:30 PM PDT by DaxtonBrown (http://www.futurnamics.com/reid.php)
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To: Olog-hai
Buried in the article is a snippet of truth: they don't need an audience, they have a cable deal.

The financial health is largely due to long-term deals with cable and satellite operators to carry MSNBC, made when the network sold itself as a counterbalance to Fox News, said Derek Baine, Kagan analyst.

Of course, eventually you need an audience to present yourself as a counterbalance to anything. There are, to be sure, other minor problems:

To many fans, MSNBC's weakness isn't that it's liberal. It's that the network is boring.

Well, predictable, at least, which is almost the same thing if what you're after is novelty and sensation rather than news. This might be one reason why:

Many liberals feel MSNBC reflexively defends President Barack Obama when it could be challenging him, said Jeff Cohen, a former MSNBC producer and now an Ithaca College professor.

No fooling. The old critical putdown applies to the 0bama administration: it is both good and original; the problem is that what is good isn't original and what is original isn't good. That certainly applies to Middle East policy, for example, where the "everything Bush did was wrong" crowd ended up taking his drones and quadrupling down, applying their own loftily-presented pullout from Iraq and losing the country. Presenting this to an audience skeptical of both is a mighty tough sell: it turns out that there are hypocrisies too enormous for even a liberal to swallow.

And yes, "Our President right or wrong" is tedious and unworthy of free men and women, especially when that President is an arrogant, racist scold too absorbed in his golf game and his family vacations to keep the world from burning around him. Here "news through a liberal lens" has a gigantic blind spot - you can look at it, but you can't see anything through it. And true to the mindless lock-step of liberal doctrine, the solution is "more of the same!"

54 posted on 03/29/2015 2:51:07 PM PDT by Billthedrill
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To: mware

Congrats on the retirement !!!!

Much more fun watching the grand-niece!


55 posted on 03/29/2015 2:56:14 PM PDT by EDINVA
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To: Olog-hai

I have seriously tried to watch that useless network dozens of times...zilch...there is a real late night feature that concerns max-security prisons and how they function....that is interesting. Their political shows, Maddow etal are unwatchable!


56 posted on 03/29/2015 2:56:15 PM PDT by terycarl (common sense prevails over all)
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To: Olog-hai

Msnbc along with nbc is little more than a propaganda tool of the dems.
I will not put it on my tv.
Not now not ever.


57 posted on 03/29/2015 3:00:13 PM PDT by Joe Boucher ( Obammy is a lie, a mooselimb and pond scum.)
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To: Olog-hai

It’t been “fixed” for years in this household.

That button hasn’t been pushed since the OJ trial ended.


58 posted on 03/29/2015 3:12:34 PM PDT by G Larry (Obama Hates America, Israel, Capitalism, Freedom, and Christianity.)
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To: Olog-hai
Now that it is mired in a ratings slump, Lack’s mandate as chairman will be figuring out if MSNBC needs a complete overhaul or a sharpening of its mission.

Easy - they need to bring in the old 'Air American' crew - the nuts from 'Current'... then let Al Gore and Micheal Moore run the place... go waaaaaaay liberal. I'm sure that will work.../s

59 posted on 03/29/2015 3:33:36 PM PDT by GOPJ (Racism is racism, regardless of the race of the racist. - Freeper RipSawyer)
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To: Olog-hai

Hire this guy to replace that capitalist running dog,Tingles,and ratings will skyrocket.

60 posted on 03/29/2015 3:51:24 PM PDT by Gay State Conservative (Obama;A Low Grade Intellect With Even Lower Morals)
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