Posted on 03/29/2015 12:12:25 PM PDT by Olog-hai
As he returns to run the NBC News Group, Andy Lack faces one of the same puzzles he tried to solve a decade and a half ago: how to make MSNBC work.
While he was gone, MSNBC changed from traditional news to a political network with a liberal lens. Now that it is mired in a ratings slump, Lack’s mandate as chairman will be figuring out if MSNBC needs a complete overhaul or a sharpening of its mission.
The current picture is seriously ugly. Through early March, Chris Hayes’ viewership at 8 p.m. on weekdays was down 23 percent from last year, Rachel Maddow was off 24 percent and Lawrence O’Donnell down 26 percent. Among the 25-to-54-year-old demographic that is the basis for advertising sales, the prime-time lineup lost nearly half its audience. Daytime isn’t much better. …
(Excerpt) Read more at hosted.ap.org ...
They don’t want to see it. They are such zealots that they will never see it.
They simply don’t understand the free market system. People have choices and can and will change stations.
Besides, MSNBC is one of a dozen liberal new stations.
The hosts AND guests are MEAN, and lots of them are pretty stupid.....AND RACIST.
Apparently there are only about six or seven people in the entire western world who are capable of running a news network.
Every one of whom seems to be from precisely the same ethnic and socioeconomic background, but I realize that's only a problem when it's detected in Silicon Valley.
Perhaps Maddow can do some home repair segments while showing some plumber’s crack.
Imagine... an article about how to fix Fox News channel that didn’t quote a liberal analyst extensively. Oh, my bad... Olberman is the token conservative critic, isn’t he.
Liberalism is ugly to the bone.
With some girls, plumber’s crack could be titillating. But with Rachel Maddow, not a pretty sight.............
Turn it into a shopping channel.
I remember it as a kind of retirement gig for has-been liberals. Phil Donahue for example.
I hear ya Ed. Heck, I use to blog on MSNBC’s web site.
They need to get more liberal and more racist (redundancy alert)
Sadly, Republican consultants decided to become more like MSNBC in recent years. It is truly amazing to see them seek to be more liberal when examples like MSNBC’s collapse are right in front of them to observe and cheaply save them from foolish choices.
But no...instead we get Jeb Bush who can raise lots of dough and appeal to 30% of voters—that is the ticket to success. That is, if 30% of the votes is your goal, I guess it is success. However, the winning Dem will get near 60% of the votes and it will be four years of taxes, face palms, and mayhem.
I remember it as a kind of retirement gig for has-been liberals. Phil Donahue for example.
I used to watch Imus in the Morning. Dan Abrams, Rita Cosby, Michael Savage, and Joe Scarborough all had decent Prime Time shows.
MSNBC, the Air America of cable news channels.
Was that before or after Caroline Kennedy Schlossberg started whining about the use of that quote too?
They could probably get Obola to overpay for it from Comcast, and then give it to ISIS.
“those were the days, my friend....”
I remember noting, after about a year, how dramatically MSNBC had changed after they were bought into by Newsweek (a/k/a WaPo). At about that time is when I gave up on MSNBC, and fortunately Fox News hit our town. Even FNS seems to have “gone wobbly” but nothing like MSNBC.
how are you, mware?
They’ll never do what has to be done to save the network
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.