[Mike Darancette]

“Anheuser-Busch InBev is having a tough time getting millennials to crack open a can of Budweiser.”

Because it is swill.

[Oberon]

The big brewers did it to themselves. The writing has been on the wall in the beer industry for the last decade... people know now what good beer tastes like, and they prefer it.

Anheuser-Busch and friends could have easily come up with something comparable, and at a favorable price point. They decided that they knew better than the market, and the market passed them by.

That kind of arrogance is always its own punishment.