Soap is cheap, and I really can’t stand myself if I don’t bathe daily. I love the smell of soap and clean linens, it is a simple pleasure. I do have a problem with the advertising industry making us paranoid in the service of selling $200 little jars of goo, but in addition to feeling as though my intelligence is being insulted by some 22 year old pushing wrinkle cream we also have the very basic fact that I’m frugal/cheap/of-Scottish-descent.
I think those characteristics do get passed down in the DNA. Love your FR name, BTW.