I suspect that it’s due to the fact that it’s “friendlier” to smart phones and tablets..where more eyeballs go every day. By comparison, ever tried to read FR on your Iphone?...almost impossible to navigate around. FYI...SI.com just totally redesigned their site, and it stinks..it’s all but unusable on a desktop, but works fine on the smart phone.
FR is super on the iPad. None of the five minutes of the page jerking all over the place while all the pics and adverts load. None of the inadvertent clicks on sleazy ads you don’t want.