It doesn’t make Kraft look like an idiot at all. You clearly don’t understand the basics of the business. Since Spygate the Pats have averaged 12 wins a season, made the playoffs all but one year, won the division all but one year, made first place in the conference 3 or 4 times, made the conference finals 4 or 5 times, and made the SB 3 times. In the process of all that they’ve made BILLIONS of dollars, including money off the people who hate them because of spygate (if you’re gonna burn a jersey first you’ve got to BUY a jersey).
That fine was around league minimum salary for a rookie, non-material. The draft pick (only 1) they lost was the 31st pick in the draft. Thanks to the way they trade (gladly giving up a pick this year for 2 next year) it wasn’t even their only 1st round pick (they also had the Niners which was 10th I think). So it really didn’t cost them anything, you can tell by how successful they’ve been since then.
Yeah, they’re the villains. BFD, ask the WWE, heels actually generally make more money than faces. There’s cold cash in being hated. Nothing idiotic about it.
STOP MAKING SENSE.