My Lenovo A9, purchased 3 years ago, killed the iPhone. I.e., for $300 more the iPhone was dead to me.
We got Fire Phones. When we compared prices on our AT&T plan we could've had the latest Android for 200 bucks and a two year plan or an Iphone 6 for 400 bucks and a two year plan or the Fire phone for 99 cents and a 1 year plan. It was a a simple choice for us.
Now our friends who swore by iPhones and were going to upgrade to the six went with the Fire Phone once they saw ours.. They actually ended up getting a cheaper plan over what they had with the iPhone 5.