All of the stuff between Baylor and TCU and the whole co-championship thing didn’t help the Big 12 in general, some players will probably avoid playing for Big 12 schools as a result in favor of schools from the other conferences, if given the choice.
The worst part of this whole thing is that they got blown out by a team from a weak as heck conference...I had figured that Clemson’s 9-3 record would have translated to about 2-10 in a conference like the Big-12...