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Toys Are More Divided by Gender Now Than They Were 50 Years Ago
theatlantic ^ | Dec 9 2014

Posted on 12/09/2014 8:59:09 PM PST by dennisw

Many who embrace the new status quo in toys claim that gender-neutrality would be synonymous with taking away choice, in essence forcing children to become androgynous automatons who can only play with boring tan objects.

However, as the bright palette and diverse themes found among toys from the ‘70s demonstrates, decoupling them from gender actually widens the range of options available. It opens up the possibility that children can explore and develop their diverse interests and skills, unconstrained by the dictates of gender stereotypes. And ultimately, isn’t that what we want for them?

However, late-century marketing relied less on explicit sexism and more on implicit gender cues, such as color, and new fantasy-based gender roles like the beautiful princess or the muscle-bound action hero. These roles were still built upon regressive gender stereotypes—they portrayed a powerful, skill-oriented masculinity and a passive, relational femininity—that were obscured with bright new packaging. In essence, the "little homemaker" of the 1950s had become the "little princess" we see today.

It doesn’t have to be this way. While gender is what’s traditionally used to sort target markets, the toy industry (which is largely run by men) could categorize its customers in a number of other ways—in terms of age and interest, for example. (This could arguably broaden the consumer base.)

However, the reliance on gender categorization comes from the top: I found no evidence that the trends of the past 40 years are the result of consumer demand. That said, the late-20th-century increase in the percentage of Americans who believe in gender differences suggests that the public wasn’t exactly rejecting gendered toys, either.

(Excerpt) Read more at theatlantic.com ...


TOPICS: Business/Economy; Health/Medicine
KEYWORDS:
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1 posted on 12/09/2014 8:59:09 PM PST by dennisw
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To: dennisw

This is awful for the kiddies!!!! I am appalled!!!


2 posted on 12/09/2014 8:59:45 PM PST by dennisw (The first principle is to find out who you are then you can achieve anything -- Buddhist monk)
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To: dennisw

gender stereotypes???

Boy Stereos and Gurl Stereos??


3 posted on 12/09/2014 9:00:55 PM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill ><>)
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To: dennisw

“Many who embrace the new status quo in toys claim ...”

The “new status quo in toys”?

These liberals live in a loony land world. They’re nuts in the way they think and communicate.


4 posted on 12/09/2014 9:02:17 PM PST by ifinnegan
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To: dennisw
It opens up the possibility that children can explore and develop their diverse interests and skills, unconstrained by the dictates of gender stereotypes. And ultimately, isn’t that what we want for them?

No.
5 posted on 12/09/2014 9:03:42 PM PST by Rastus
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To: Rastus

No, Rocco. You can’t play with the Miss Polly Prissypants Tea Set.


6 posted on 12/09/2014 9:05:15 PM PST by fieldmarshaldj (Resist We Much)
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To: dennisw

I listened to this feminist psychologist who, before she had children, swore she would give her sons “girl” toys, and her daughters “boy” toys. When she had kids, both a boy and a girl, she gave the boy a doll, the girl a truck. Her son used the doll as a gun, and her daughter pretended the truck was a baby. It was then when she realized that boys and girls have different roles that they will inevitably act out.


7 posted on 12/09/2014 9:06:35 PM PST by Politicalkiddo ("How many observe Christ's birthday! How few, His precepts!" - Benjamin Franklin)
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To: dennisw

Where do they make toys these days?


8 posted on 12/09/2014 9:10:10 PM PST by clearcarbon
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To: Politicalkiddo

When my daughter was 4 years old, she said “Daddy, will you play dinosaurs with me? “I was glad that she wanted to play something that I knew how to play. So I said “sure, how about the dinosaurs have a war? “
“No Daddy, the dinosaurs are going to have a wedding! “ she replied.


9 posted on 12/09/2014 9:10:21 PM PST by MNDude
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To: dennisw

The only thing gender nuetral I want in my bedroom is a lightswitch...


10 posted on 12/09/2014 9:10:29 PM PST by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
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To: dennisw

Even as weird as things are now, I don’t think many girls are gonna want a USS Enterprise aircraft carrier model kit for christma like I did.

CC


11 posted on 12/09/2014 9:10:48 PM PST by Celtic Conservative (Hodie Christus Natus est!)
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To: MNDude

A Dinosaur Wedding!? My goodness, they start young thinking about what matters to them.


12 posted on 12/09/2014 9:13:32 PM PST by lee martell
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To: dennisw

Toy for boy or girl?

13 posted on 12/09/2014 9:15:22 PM PST by gunsequalfreedom (Conservative is not a label of convenience. It is a guide to your actions.)
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To: MNDude

Haha, that’s so cute!


14 posted on 12/09/2014 9:17:17 PM PST by Politicalkiddo ("How many observe Christ's birthday! How few, His precepts!" - Benjamin Franklin)
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To: MNDude

hilarious! Must have been Barney the purple dinosaur


15 posted on 12/09/2014 9:17:42 PM PST by dennisw (The first principle is to find out who you are then you can achieve anything -- Buddhist monk)
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To: fieldmarshaldj

From Leave It To Beaver:

“Ward, what would you have done if you had seen a boy Beaver’s age pushing a doll carriage when you were a boy?”

“Why, we’d have clobbered him, of course!”


16 posted on 12/09/2014 9:20:45 PM PST by Rastus
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To: dennisw; GeronL; Slings and Arrows

More men today are into My Little Pony than there were in the 1980s.


17 posted on 12/09/2014 9:25:28 PM PST by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: MNDude
“No Daddy, the dinosaurs are going to have a wedding! “ she replied.

The birth of Bridezilla.

18 posted on 12/09/2014 9:46:25 PM PST by KarlInOhio (The IRS: either criminally irresponsible in backup procedures or criminally responsible of coverup.)
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To: KarlInOhio

...and then the dragon ate the prince and princess
and lived happily ever after.


19 posted on 12/09/2014 9:52:19 PM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: dennisw

THEY ARE TOYS FOR CHILDREN!!! Can’t these feculent liberals leave anything alone?


20 posted on 12/09/2014 9:55:47 PM PST by Organic Panic
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