The name of that game is exclusivity.
Demand is at least 10k units. But making 1%ers beg in line makes them want a Ferrari more. You can’t just walk up to a Ferrari dealership and order a top of the line Ferrari. You have to buy several lower end ones over years and become one of their better customers.
If they expand toward 200k like Porsche is currently doing they lose that specialness.
IMO the Prancing Horse has lost most of that cache, to better designed or more exotic manufacturers. It's become an 'old man's' car.
.........and their performance on the F1 circuit of late ain’t helping.........