The true free market was lost with some of the baggage attached to the 1964 Civil Rights Act. Among the reasons why Goldwater opposed it was the government meddling with private business. Being coerced by the central government to serve everyone ended the days when a business owner had true liberty and could not fear hanging this sign on the door:
The so-called "Fair" (I'm always wary of that term) Housing Act ultimately led to the destruction of once fine neighborhoods. And it forces an individual to cater to the homosexual agenda when selling or renting a dwelling. Had the CRA stopped with prohibiting government sanctioned discrimination, it would have been okay. But expanding its scope to the private sector was, IMHO, unconstitutional.