If I had been an industry executive, I would have initiated something like this years ago. You can reduce sugar by 20% or more and still retain taste. Easily. My only concern about this is that somehow it’s another corporate effort to ingratiate themselves with or “partner” with government. In other words, more Obama-era fascism.
I drink water more than any other beverage but when I want a soda, Diet Mug or Diet A&W root beers suffice. And I wait for either to go on sale.