I have been apple since my mac plus. I didn’t buy the first model because I wanted to wait and see if any bugs etc. Many apple fanatics have been somewhat fanatical. I used to see it a lot at the user groups I attended.
The NEED for a new phone or tablet etc is generated by those percentage of apple fanatics. You’ve seen people sleep on the sidewalk for days to be first for a new Star Wars etc. movie. Same same.
Apple does a pretty good job of stoking the flames. Their releases have been rest marketing events. Jobs was great at that stuff. Now apple doesn’t have a new face and neither do the others.
Apple started this in the late 80s with MacExpos and there became and expectation that they would make a big announcement every year to coincide with the expo.
Waiting to see who might emerge.
Samsung does very well. Their commercials are good, but no face to front the new product announcements.
It the incessant over-the-top hype from their fanboys and the fact Apple itself seem to believe their own hype that they've invented everything on the planet having to do anything with computers that is so annoying
That the main problem I had when I try going to an Apple Macbook Air 11 for my pc.. it was geting past the inane bullshit from the fanboys to get to and real technical meat on the product.
After 35 year in IT dealing just about every different products and vendors in the computer industry... I have zero patience for vendor marketing smoking and bullshit.
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Apple and its fanboys are the king of marketing smoke and hype... it just so much noise to wade through when you need to get down to the business of really doing something..