Posted on 09/16/2014 2:22:55 PM PDT by Olog-hai
Clear Channel, the largest radio station operator in the U.S., says it has renamed itself iHeartMedia to reflect its transformation into a multi-platform media company that includes iHeartRadio, its digital radio service. […]
The name change reflects the company’s shifting focus to its digital brand as it faces competition from popular music streaming services like Pandora and Spotify. …
(Excerpt) Read more at hosted.ap.org ...
Stupid name.
Why would any media outlet abandon a great name like Clear Channel, even if those 50kw AM blasters don't matter as much as they used to?
Sounds like they are getting out of the radio business and becoming an online distribution portal.
Which explains why they are systematically dumping out of Conservative talk radio. When they put those stations up for sale they don’t want a hostile Obama FCC slow-rolling the approvals process.
Worst marketing decision since New Coke.
>>> Stupid name.
Beat me to it.
Shows the buying power of the i-Anything teenage girls.
If I’m not mistaken, I<3radio required an email for their app. Didn’t like that.
My Clear Channel/iHeart station in Milwaukee 1130 AM carries three conservative local hosts including Mark Belling. National shows are Rush, Hannity and Levin.
because it has no meaning any longer - hell people today aren’t even listening to FM radio much less AM. They were smart enough to grab the iHeart Radio brand and build a good following around it, and it only makes sense to capitalize. After all, GTE was the largest independent phone company not that long ago, yet the name change to Verizon has only helped them grow faster and gain share.
Absolutely false. Channels are about talking and listening. How the people listen is a detail.
Clear Channel is a media outfit. Media is about communication. Communication takes place over channels! Obviously, a "clear" channel is a good channel! The notion of a channel is fundamental to communication, and thus to a media enterprise. Thus, dibs on the name "Clear Channel" is valuable.
Only radio nerds will know, much less care, about the legacy-tech FCC definition, LOL!
Used to be, until they started playing "corporate crap", and since the initials are the same, it sort of tarnished the brand of "Clear Channel".
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